American Crew Boost Pre-Styling Cleanser 250ml

American Crew presents Pre-Styling Shampoos - the first shampoos that take your hair styling from 80% to 100%. They cleanse the hair and prepare it for styling so that your hairstyle can develop its full potential.

The Pre-Styling Boost Cleanser is the ultimate solution for men who want volume and fullness for their hair. The technology behind Boost Pre-Styling Shampoo delivers a rich lather that removes excess oil while preserving the hair's moisture. It lifts hair fibers from root to tip, adding volume and fullness for weightless, fuller hair that's ready for styling. Boost Pre-Styling Shampoo thoroughly cleanses hair and scalp, soothes and balances the scalp's microbiome. It is perfect for fine, thin and limp hair of any length. Discover our refreshing Boost fragrance with a blend of citrus and herbal notes and a woody finish.

Combine the Pre-Styling Boost Cleanser with the lightweight, matte Boost Powder for even more root volume and fullness. Don't just cleanse, pre-style!

Application: Apply to wet hair, massage into hair and scalp, then rinse and repeat if necessary.

The shampoo prepares the hair for styling by creating a good foundation so that the hair is easier to style. It gives instant volume and lift from roots to ends and moisturizes without weighing hair down. It also helps to keep the scalp's microbiome in balance.