American Crew Fiber Pre-Styling Cleanser 250ml

American Crew presents Pre-Styling Shampoos - the first shampoos that take your hair styling from 80% to 100%. They cleanse the hair and prepare it for styling so that your hairstyle can develop its full potential.

The Pre-Styling Fiber Cleanser is an innovative, hair-strengthening shampoo for men that saves time while improving the strength and texture of the hair. Start your hair care routine with our Fiber Shampoo and its effective formula that gently cleanses the hair while strengthening each strand to create a strong foundation for your styling. The nourishing, texturizing shampoo does not weigh hair down and creates fuller hair with natural volume. It has restorative and strengthening properties that give your hair the structure and resilience it needs. The formula contains a sugar-based binding agent that penetrates the hair fiber, strengthening and regenerating the hair's inner structure. The lightweight formula adds texture, strength and control without weighing hair down, leaving it looking stronger, shinier and fuller. The Pre-Styling Fiber Cleanser foams up quickly and smells of our signature Fresh Fiber fragrance with notes of citrus and green geranium.

The cleanser is ideal for styling both shorter and longer hair: combine Pre-Styling Fiber Cleanser with Fiber Puck for shorter hair for added texture and low shine. Combine with Fiber Cream for medium length hair and Fiber Foam for longer hair. Don't just cleanse, pre-style!

Application: Apply to wet hair, massage into hair and scalp, then rinse and repeat as needed.

The shampoo prepares the hair for styling by creating a good foundation so that the hair is easier to style. It conditions and defines curls and moisturizes without weighing it down. It also helps to keep the scalp's microbiome in balance.