American Crew Forming Pre-Styling Cleanser 250ml

American Crew presents Pre-Styling Shampoos - the first shampoos that take your hair styling from 80% to 100%. They cleanse the hair and prepare it for styling so that your hairstyle can reach its full potential.

The Pre-Styling Forming Cleanser is an innovative men's hair care shampoo that enhances and defines curls right after showering. Start your hair care routine with our Forming Shampoo and its effective formula that gently cleanses hair and adds definition and separation to your curls. It offers multiple benefits suitable for all curl types. It helps balance your scalp's microbiome, creating the ideal environment for healthy hair growth. The shampoo uses advanced biomimetic vegan lipids derived from jojoba oil to form a protective layer on each hair fiber. The innovative technology helps retain moisture and protects against humidity. As a result, this shampoo nourishes, softens and defines curls while improving their shape and vitality. The lightweight formula smoothes the hair cuticle and provides effective frizz protection while maintaining your hair's natural bounce and volume. The pre-styling hair care product ensures that your curls remain healthy and manageable throughout the day. The shampoo is essential for textured or frizz-prone hair of any length. The Pre-Styling Forming Cleanser lathers quickly and has an invigorating scent of citrus, lily and powerful musk.

Combine the Pre-Styling Forming Cleanser with the Forming Cream Puck for medium, flexible hold and even more curl definition. Don't just cleanse, pre-style!

Application: Apply to wet hair, massage into hair and scalp, then rinse and repeat if necessary.

The shampoo prepares the hair for styling by creating a good base so that the hair is easier to style. It conditions and defines curls and moisturizes without weighing it down. It also helps to keep the scalp microbiome in balance.