Review of the year 2019

In January, we directly pre-buttoned our customer account. Besides many small improvements in detail, the favourite brands and series are probably the most obvious novelty. Anyone who has previously registered in the customer account can click directly in the product categories on the little heart to add the brand or product series to the favorites. What is the point of all this? On the one hand you have faster access to your favourites, on the other hand this helps other customers to find their way around the shop. And who knows what we will make of it for you in the coming year.

As you may have noticed, we changed our shop name last year. From hair-shop24.net we are now at hair-shop.com and feel very comfortable with it. This project has kept us busy for a long time, because it has wide circles. All print materials from invoices to flyers to boxes had to be adapted. The online shop with all payment methods and interfaces had to be updated. Even our wall tattoos in the office and warehouse had to be changed.

On March 14th the time had come and we appeared under a new identity.

We have also renewed our categories a little bit. In our top brands you will now find a uniform scheme for promotions, bestsellers and special sizes as well as for shampoos, conditioners and styling products. The "NEW" category with all new products, product series and brands has also been added, so that you are always up to date.

You had surely guessed that our employees also wash their hair. But to ensure that everyone can use the right products, we have developed a new employee shop. A positive side effect: If we notice problems during our own shopping or come up with ideas, we can solve them directly or integrate them into the further development of the shop. Here too, we already have interesting ideas for 2020.

Our product tests have certainly already crossed your path. Here we have spared no expense and effort to make them as comfortable and fitting as possible. This year alone, we have carried out about 70 product tests and have thus sent you over 2,000 products to test and evaluate. And we would like to increase this number even further in the coming year.
Our focus is to offer all testers the most suitable products possible and to have fun while testing.

In July we started our Paypal comfort payment. Every customer with a customer account can use it. Thereby a connection with Paypal is established once during the course of an order (so-called "payment agreement"), which can be accessed again and again for subsequent orders. There is no need to enter a password again when paying with Paypal. One can imagine this best with a direct debit mandate for Paypal. We found this very practical and meanwhile many hundreds of customers also.

2019 was also the year of our blog. We have continuously and diligently provided you with interesting information and news. We have tested and described the most different products ourselves. In order to make these exciting stories more accessible, we have integrated the content everywhere in the shop, so that you could always read interesting content while browsing for products.

The customer account again? Yes! The customer account is for us the most exciting area in the shop. Imagine a shop where you are greeted directly by the salesman with your name because he knows you. This is your customer account in the online shop. And at this service point there is still plenty to do. In September we added the customer profile. You can now tell us more about yourself, so that we can advise you better or tell us your wishes. Among other things, you will receive a small gift from us on your birthday in this way.

There are good, less good and of course also bad products. Everyone has a different opinion on this and, depending on the hair texture, also receives an individual result. In order to offer an orientation nevertheless, you will find thousands of real customer reviews in our shop, enriched with information about the customer's hair type.
The topic "reviews" has been in our focus for years. That's why we have made some fine tuning here on the product page. In products with many reviews you will find the most helpful now sorted upwards. Have you ever clicked on "helpful" there? Try it out, other customers will thank you.

In order to make our product pages even more informative for you, you will find more and more videos about the products there in the near future. Sometimes it's more convenient to watch a video than to read the whole thing, so here's an example from ghd.