New: Nature + Science - the Redken Revolution

Mid May 2019 Redken presents new, very special products: Redken Nature + Science. These are the shampoos and conditioners from the top Extreme, All Soft and Color Extend Magnetics series in an eco-version. This step is not only contemporary, but the facts about the ingredients are also impressive:

100% vegan
100% silicone-free
100% paraben free
100% sulfate-free
100% natural fragrances
83% natural ingredients for shampoos
99% natural ingredients for Conditioner

In addition, in times of discussion about plastic waste in the oceans and the environment, the packaging consists of 100% recycled packaging plastic. Redken - at least with Nature + Science - is thus on a par with Kevin Murphy, who will also be producing their packaging from ocean plastic waste from mid-2019.

Nature + Science products can already be recognised by their packaging. If the classic Redken products are kept in solid colours, this time the new shampoos are transparent in the respective series colour.

Redken Extreme shampoo and conditioner contain lupin blossom proteins, Color Extend Gingseng and All Soft is with birch bark.

We are excited that more and more brands are moving in the direction of making packaging more ecological and offering product variants with compatible ingredients. Now everyone is asked and encouraged to have the courage to test Redken's Nature + Science products. The minis / travel sizes can be used without greater risk. Redken Extreme, Color Extend and All Soft shampoos are also available in 50ml and conditioners in 30ml.

Together with selected product testers, we will also take a close look at the new products and are eager to see whether they can keep up with the classic products. Ecologically, they have a clear advantage.