On Singles' Day, 11.11., the singles of this world will be celebrated!

On Monday, November 11th, we celebrate Singles' Day as a day for singles. Singles' Day comes from China and is celebrated there in a dissipated manner. The day was set on the 11.11., because the 1 symbolizes a single. Young Chinese people organize parties and events on Singles' Day to make friends and fall in love. Singles Day' has been taking place since 1993 and was initiated by students.

On 11.11.2011 the Singles' Day of the century took place. Many shops advertised with offers and bargains. The day became more and more popular from year to year and so many companies use the chance to address young people with special advertising and generate higher sales. Meanwhile Singles' Day has become the online shopping day with the highest turnover in China. The turnover in the last years has increased so much that on Singles' Day more was earned than on Cyber Monday and Black Friday together.

In China, advertising for Singles' Day is usually celebrated with prominent guests in television events lasting several hours. The combination of smartphone and television plays a central role here.

Singles' Day is still relatively unknown in Germany. The well-known online shopping days are Black Friday and Cyber Monday in Germany as well as in the USA. Nevertheless, more and more shops in Germany are slowly taking Singles' Day with them and advertising it with promotions and discounts.

If you would like to know whether we are offering discounts or promotions on Singles' Day, simply sign up for our newsletter. Not only will you be able to save a lot on Singles' Day, but you will also be the first to know when there is great news and offers. We hope you enjoy celebrating and shopping!