Goldwell Elumen Hair Color 200ml

Goldwell Elumen hair color is a high performance, oxidation-free direct color developed for exceptionally bright, shiny and long-lasting color results - ideal for end users who want to achieve professional results at home. Thanks to its innovative technology, Elumen "eluminesces" the hair from the inside out, creating intensely radiant, razor-sharp shades with impressive color depth and durability.

Compared to classic colorations, Elumen delivers significantly stronger color intensity, brilliant reflections and an exceptional shine - completely without ammonia, without peroxide and without the typical color odor. This makes it much more pleasant to use and an excellent alternative for customers who cannot tolerate conventional oxidative hair dyes.

The color pigments accumulate deep in the hair with the help of a magnet-like effect, which gives Elumen an extraordinary color effect. Up to 76% more color intensity, 37% more shine and longer lasting than many permanent hair colors make Elumen one of the most powerful direct colors on the market*.

Result on the hair:

• Radiant, brilliant colors with depth

• Up to 20 % longer lasting*

• Visibly healthier-looking hair structure

• Noticeably softer, well-groomed hair feel

Elumen requires no classic developer and no oxidation - so there is no pungent ammonia smell, less hair stress and more comfort when coloring.

Suitable for:

• Sensitive or damaged hair

• Customers looking for ammonia-free alternatives

• People with reactions to oxidative hair dyes**

• Intensive color looks, color refreshment or shine treatments

* Tested against oxidative hair color without Pure Pigments.

** As only direct dyes are used. We recommend a patch test by a dermatologist before first use.

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Variants of Goldwell Elumen Hair Color 200ml