Keratin Shampoo

Keratin is a water-insoluble fiber protein and ensures strong, elastic and resistant hair. Keratin is a substance produced naturally in the body and is the main component of our hair. Over 90% of our hair consists of keratin, which is why this substance is essential for healthy, shiny hair. Although keratin is very resistant to external influences, it is unfortunately not indestructible. Environmental influences, frequent styling with heat or even salt water gradually break down the keratin. You should support your hair with a keratin shampoo, especially when it is under heavy stress.

Keratin shampoos support the hair structure in order to rebuild damaged structures inside the hair. Sun, heat, cold or salt water gradually break down the body's own keratin.

The hair becomes dry, porous, brittle and brittle. In the worst case, they simply break off. Frequent styling with straighteners, curling irons etc. also causes keratin to break down slowly. Although it is highly heat-resistant, at some point the heat attacks the keratin and causes it to break down over time. The fibers of the hair become brittle and porous, it feels thin, shaggy and straw-like.

With a keratin shampoo, the gaps in the hair fibers are refilled and the cuticle layer is closed. The hair is strengthened and rebuilt from the inside out. The hair structure is reconstructed and smoothed. The hair is better able to fend off external influences asthe natural protective layer is restored. Keratin ensures strong, manageable and elastic hair full of resilience and shine.