Icon Pure Light Purple Shampoo 250ml

SILVER SHAMPOO. PURE LIGHT was developed for light or bleached hair, dyed or natural, such as blonde, platinum, silver/grey, white or pastel, and to eliminate unwanted yellow and brassy tones. Eliminates unwanted yellow, golden and brassy tones in blonde, bleached, highlighted and gray hair. Moisturizes. Ideal for refreshing and prolonging the life of your color.

MAIN ACTIVE INGREDIENTS:

• SEETANG: Thanks to its high content of mineral salts, iodine, vitamins and proteins, they tone, strengthen and revitalize the hair.
• L-Chain Amino Acid Blend: Provides hold & protection. Strengthens hair fibers and builds hair quality.
• BANANA LEAF: Rich in magnesium and potassium, this leaf extract protects the hair and supports hair growth. Filled with excellent soothing, softening and moisturizing properties that make hair shiny and manageable.

I.C.O.N. strives to combine organic ingredients with the most technologically advanced science. As a vegan and cruelty-free company, we use natural ingredients from the earth. By using organic ingredients and sourcing sustainable resources, we reduce our impact on the environment. All I.C.O.N products are color safe, paraben-free, sulfate-free and full of antioxidants and anti-aging ingredients.