John Frieda Go Blonder Brightening Shampoo 500ml

From blonde to even blonder. This shampoo was developed to reveal your most radiant blonde step by step with every wash. Enriched with a strengthening Botanical Citrus Complex to brighten** and strengthen*** hair, its gentle formula is full of summer - for naturally sun-kissed results.

The details:

• Up to 2 shades lighter blonde***.
• Up to 98% less hair breakage**.
• With AuraBoost - our mood-enhancing fragrance.
• For natural and colored blonde.

* Based on the complete care routine: shampoo, conditioner & spray.

** When using shampoo, conditioner & spray compared to a conventional shampoo.

Vegan, silicone-free formula. Packaging consists of 45% post-consumer recycled material (container only).

Application: 1. gently massage shampoo into wet hair and lather. 2. rinse thoroughly. 3. then use the Go Blonder Conditioner. For optimum lightening, also use Go Blonder Lightening Spray.

Go Blonder

Developed together with professional colorists since the 90s and appreciated by blondes worldwide - discover the collection for your most beautiful blonde. For more luminosity, less yellow tint or the shine of your natural blonde shade. Individually for you: Whether you want a sun-kissed glow, cool platinum or targeted care after coloring or bleaching - whatever your blonde needs, we have the right formula. Why Blonde? Here's how it works: Our Blonde collection was developed in collaboration with professional colorists and gives every shade of blonde the attention it deserves. Advanced science meets effortless application - for visibly and noticeably radiant hair. 1. gentle lightening - Gradually lightens hair for natural-looking results. 2. cool shades - Neutralizes yellow tint for a lasting fresh salon blonde. 3. protects & hydrates - Reduces hair breakage and preserves natural luminosity.

JOHN FRIEDA - ICONIC SINCE 1988

Hair is never just hair. It represents expression, confidence, individuality - and the power to feel like the best version of yourself every day. Hair can change the mood of a day in the blink of an eye. We understand that. That's why we're inspired every day to bring salon quality straight to your home.

In 1988, in a west London salon, one man's fascination with hair sparked something bigger. Everyday looks became cultural moments. John Frieda evolved from a neighborhood name to a global movement - and the first products proved it impressively: the "Thickening Lotion", which gave fine hair the fullness it deserved, and the Frizz-Ease Serum, which freed unruly hair from frizz for good. Not empty promises - but real salon results, effortlessly for everyone, everywhere.

Our mission is unchanged, but our solutions are more precise than ever. In collaboration with stylists, hair care experts and leading research centers - all with decades of experience - we combine science and salon expertise to develop targeted hair care solutions tailored to individual needs. Hair is our passion. Whether it's smooth, frizz-free perfection, voluminous waves or an even brighter blonde, we offer salon quality for real hair transformations worldwide and meet individual needs in real time. At John Frieda, we believe that no moment in life is too small or too insignificant for great hair. Or for the self-confidence that comes with it. Wherever you are and whatever you're doing, with John Frieda you'll experience that unmistakable feeling of 'salon attitude' every day.