John Frieda Go Blonder Set (Shampoo 500 ml + Conditioner 500 ml)

This hair care set combines gentle cleansing with nourishing care to gradually lighten, strengthen, and add shine to blonde hair—for natural-looking, sun-kissed highlights with every use.

This set includes:

• Go Blonder Shampoo 500 ml
• Go Blonder Conditioner 500 ml

From blonde to even blonder. This shampoo is designed to gradually reveal your most radiant blonde with every wash. Enriched with a strengthening Botanical-Citrus Complex to lighten* and strengthen** the hair, its gentle formula is brimming with summer—for natural, sun-kissed results.

The details:

• Up to 2 shades lighter blonde.*
• Up to 98% less hair breakage.**
• With AuraBoost—our mood-lifting fragrance.
• For natural and color-treated blonde hair.
• Vegan, silicone-free formula. Packaging is made from 45% post-consumer recycled material (container only).

* Based on the complete care routine: shampoo, conditioner, and spray.

** When using the shampoo, conditioner, and spray compared to a conventional shampoo.

Brighter, stronger, blonder. This conditioner brightens blonde hair, nourishes, and protects* it in just a few minutes. Enriched with Botanical-Citrus Complex, the strengthening formula gradually creates shiny, natural-looking highlights—for radiant, sun-kissed strands any time of year and a customizable result.

The details:

• Up to 2 shades lighter blonde.*
• Up to 98% less hair breakage.**
• Nourishes for a shiny, sun-kissed blonde.**
• With AuraBoost—our mood-lifting fragrance.
• For natural and color-treated blonde hair.
• Vegan, silicone-free formula. Packaging is made from 45% post-consumer recycled material (container only)."

* Based on the complete care routine: shampoo, conditioner, and spray.

** When using the shampoo, conditioner, and spray compared to a conventional shampoo.

Directions:

• Shampoo: 1. Gently massage the shampoo into wet hair and work into a lather. 2. Rinse thoroughly. 3. Follow with the Go Blonder Conditioner. For optimal lightening, also use the Go Blonder Lightening Spray.
• Conditioner: 1. After washing with Go Blonder Shampoo, squeeze out excess water. 2. Work the conditioner into the lengths and ends. 3. Rinse thoroughly. For optimal lightening, follow with the Go Blonder Lightening Spray.

Go Blonder

Developed in collaboration with professional colorists since the ’90s and trusted by blondes worldwide—discover the collection for your most beautiful blonde. For more radiance, less yellow tones, or the shine of your natural blonde shade. Tailored just for you: Whether it’s a sun-kissed glow, cool platinum, or targeted care after coloring or bleaching—whatever your blonde needs, we have the right formula. Why Blonde? Here’s how it works: Our Blonde collection was developed in collaboration with professional colorists and gives every shade of blonde exactly the attention it deserves. Advanced science meets effortless application—for hair that looks and feels visibly radiant. 1. Gentle Lightening – Gradually lightens hair for natural-looking results. 2. Cool Tones – Neutralizes yellow tones for a long-lasting, fresh salon-blonde look. 3. Protects & Hydrates – Reduces breakage and preserves natural radiance.

JOHN FRIEDA – ICONIC SINCE 1988

Hair is never just hair. It represents expression, self-confidence, individuality—and the power to feel like the best version of yourself every day. Hair can change the mood of a day in the blink of an eye. We understand that. That’s why we’re inspired every day anew to bring salon-quality results right to your home.

In 1988, in a salon in West London, one man’s fascination with hair sparked something bigger. Everyday looks became cultural moments. John Frieda evolved from a neighborhood name into a global movement—and the first iconic products proved it impressively: the “Thickening Lotion,” which gave fine hair the volume it deserved, and the Frizz-Ease Serum, which finally freed unruly hair from frizz. No empty promises—just real salon results, effortlessly achieved by anyone, anywhere.

Our mission remains the same, but our solutions are more precise than ever. In collaboration with stylists, hair care experts, and leading research centers—all with decades of experience—we combine science and salon expertise to develop targeted hair care solutions tailored to individual needs. Hair is our passion. Whether it’s smooth, frizz-free perfection, voluminous waves, or an even more radiant blonde—we deliver salon-quality results worldwide for real hair transformations and meet individual needs in real time. At John Frieda, we believe that no moment in life is too small or too insignificant for great hair—or for the confidence that comes with it. Wherever you are and whatever you’re doing—with John Frieda, you’ll experience that unmistakable feeling of “salon attitude” every day.