John Frieda Pro Filler+ Strengthening Shampoo 250ml

Fullness - exactly when you need it. This lightweight shampoo cleanses, plumps and strengthens fine, thin hair from the very first wash. With biotin and hyaluronic acid, the formula provides an instantly visible density of 200% thicker and fuller looking hair* while helping to reduce hair loss due to breakage** - for hair that feels stronger, more resilient and ready for anything.

*When using Profiller+ Shampoo, Conditioner & Spray compared to regular shampoo.

**Prevents hair loss due to breakage.

The details:

• Strengthens the hair fibers after just 1 application
• Instantly restores bounce and movement
• Inspired by salons. Confirmed by science.
• With AuraBoost, our mood-enhancing fragrance
• Safe for color-treated hair

Vegan, silicone-free formula. Packaging is made from 35% recycled plastic (container only).

Application: 1. gently work shampoo into wet hair and lather. 2. massage into the roots to remove build-up on the scalp. Rinse thoroughly. 3. then use Profiller+ Strengthening Conditioner and Profiller+ Strengthening Spray to achieve the optimum result.

Profiller+

Visibly thicker. Noticeably stronger. The Profiller+ range was specially developed for fine hair and visibly thickens every strand. With biotin & hyaluronic acid, it strengthens the hair structure and ensures immediately noticeable fullness - for hair that looks and feels stronger. Individually for you. Fine, limp hair? Little volume, little fullness? Profiller+ is the ideal care range for anyone who wants more density, strength and fullness immediately - without weighing the hair down. Why PROfiller+? How it works: The Profiller+ range combines powerful active ingredients with targeted care for fine hair. Biotin strengthens the hair structure, while hyaluronic acid provides intensive moisture and plumps up every strand. The result: visibly thicker hair with an instant effect. 1. visibly thickens - plumps up fine hair and provides more body after just one application. 2. strengthens the hair structure - with biotin for stronger, more resistant hair. 3. provides intensive moisture - hyaluronic acid deeply nourishes the hair - for supple fullness without weighing it down.

JOHN FRIEDA - ICONIC SINCE 1988

Hair is never just hair. It stands for expression, self-confidence, individuality - and the power to feel like the best version of yourself every day. Hair can change the mood of a day in the blink of an eye. We understand that. That's why we're inspired every day to bring salon quality straight to your home.

In 1988, in a west London salon, one man's fascination with hair sparked something bigger. Everyday looks became cultural moments. John Frieda evolved from a neighborhood name to a global movement - and the first products proved it impressively: the "Thickening Lotion", which gave fine hair the fullness it deserved, and the Frizz-Ease Serum, which freed unruly hair from frizz for good. Not empty promises - but real salon results, effortlessly for everyone, everywhere.

Our mission is unchanged, but our solutions are more precise than ever. In collaboration with stylists, hair care experts and leading research centers - all with decades of experience - we combine science and salon expertise to develop targeted hair care solutions tailored to individual needs. Hair is our passion. Whether it's smooth, frizz-free perfection, voluminous waves or an even brighter blonde, we offer salon quality for real hair transformations worldwide and meet individual needs in real time. At John Frieda, we believe that no moment in life is too small or too insignificant for great hair. Or for the self-confidence that comes with it. Wherever you are and whatever you're doing, with John Frieda you'll experience that unmistakable feeling of 'salon attitude' every day.