John Frieda Shimmering Silver Shampoo 250ml

Radiant shine thanks to innovative care. This shampoo transforms gray and white hair into luminous, shimmering silver tones. The formula with SilverGloss technology neutralizes unwanted yellow tones and moisturizes for a cooler, brighter color with every wash. Dullness is a thing of the past. Your favorite hair color looks and feels brighter than ever.

The details:

• Imparts cool, color-neutral silver tones.
• Gentle, dye-free formula.
• Specially developed for gray or white hair.
• Safe for colored hair.

Vegan formula. Packaging made from 45% recycled material (container only).

Application: 1. massage a small amount into wet hair, especially the roots. 2 Lather so that each strand is shampooed. 3. rinse thoroughly. For optimum results, follow with Shimmering Silver Conditioner.

Color collections

Your hair color is part of your personality. Whether blonde, brown or red - our color collections preserve the vibrancy and authenticity of your color. Individually for you. Every hair color deserves salon-quality care. With decades of expertise, our formulas protect, regenerate and maintain your color brilliance. Why a color collection from John Frieda? This is how it works: Developed together with professional colorists, the Colour Collection combines protection, care and color intensity - day after day. 1. preserves color brilliance - protects against fading. 2. enhances dimension - brings out depth and different nuances. 3. nourishes & protects - Strengthens the hair with nourishing care.

JOHN FRIEDA - ICONIC SINCE 1988

Hair is never just hair. It represents expression, self-confidence, individuality - and the power to feel like the best version of yourself every day. Hair can change the mood of a day in the blink of an eye. We understand that. That's why we're inspired every day to bring salon quality straight to your home.

In 1988, in a west London salon, one man's fascination with hair sparked something bigger. Everyday looks became cultural moments. John Frieda evolved from a neighborhood name to a global movement - and the first products proved it impressively: the "Thickening Lotion", which gave fine hair the fullness it deserved, and the Frizz-Ease Serum, which freed unruly hair from frizz for good. Not empty promises - but real salon results, effortlessly for everyone, everywhere.

Our mission is unchanged, but our solutions are more precise than ever. In collaboration with stylists, hair care experts and leading research centers - all with decades of experience - we combine science and salon expertise to develop targeted hair care solutions tailored to individual needs. Hair is our passion. Whether it's smooth, frizz-free perfection, voluminous waves or an even brighter blonde, we offer salon quality for real hair transformations worldwide and meet individual needs in real time. At John Frieda, we believe that no moment in life is too small or too insignificant for great hair. Or for the self-confidence that comes with it. Wherever you are and whatever you do - with John Frieda you experience that unmistakable feeling of 'salon attitude' every day.