JOICO Defy Damage In A Flash 200ml

Fast-acting hair care to strengthen the hair structure. Minimizes hair breakage and gives damaged hair a new shine. If you need something quickly... then "In A Flash" is exactly the care product your hair needs to strengthen. It takes just seven seconds to take effect on the hair structure - new hair bonds are built up and the hair becomes up to 20x more resistant to hair breakage when combing. Thanks to its unique formula, the hair care transforms from a liquid to a creamy substance when it comes into contact with water, which can be easily worked into the hair and develops its protective effect there. Already damaged or brittle hair in particular benefits from the lightning-fast effect, which is also color-safe and does not weigh the hair down, resulting in a feather-light, silky shine.

PS: There is no pH value indicated on the product because it contains so little water that it has no pH value.

How to use: First, wash your hair with Defy Damage Protective Shampoo. Dry your hair a little with a towel. Now you can work the product in. Start at mid-length and work your way to the ends. Massage the product in until the substance becomes creamy. Then leave it in for 7 seconds and finally rinse thoroughly.

PREVENT HAIR DAMAGE IN ADVANCE! The Defy Damage hair care range from JOICO protects all hair types from the fatal effects of daily heat styling, UV rays and environmental influences - factors that make hair dry, dull and lackluster. Our revolutionary hair protection formula protects and strengthens the hair structure for immediately visible and noticeably healthier hair. WHY YOU WILL LOVE IT: As salon care, for at home and beyond: Defy Damage provides strong protection against all causes of hair damage. AT-HOME CARE for strong hair bonds & long-lasting colors. Hair-protecting active formulas at every care step - cleansing, conditioning, weekly regeneration, daily care - with the Defy Damage care range for at home you are safely covered (literally) from start to finish:

• 80% less hair breakage*
• 5 x stronger hair*
• Retains more than 90% of color luminosity**
• Visible results after the very first application
• Makes hair silky soft and gives a healthy shine

*Against hair breakage when combing damaged hair during heat styling; when using Defy Damage Shampoo and Masque compared to a non-conditioning shampoo

**After 10 washes; when using Defy Damage Shampoo and Masque