Living Proof Full Shampoo 710ml

A gentle but thoroughly cleansing, volumizing shampoo that gently but thoroughly cleanses and helps transform fine, flat hair so that it looks, feels and behaves like natural, full, thick hair.

• Adds volume to the hair
• Gives hair more bounce, fullness, softness and shine with every wash
• Removes dirt, sweat, oil, impurities and product build-up
• Ideal for fine, straight hair

• free from parabens
• phthalate-free
• safe for chemically treated hair
• sulphate-free (no SLS/SLES)
• silicone-free
• color safe
• PETA-certified (cruelty-free)
• recyclable materials

The 1-liter version is supplied without a pump!

This can be found and ordered under article number 2500965.

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Transforms fine, straight hair so that it looks naturally thicker and feels stronger. It uses a special patented technology that gives you the lasting, revitalizing fullness you've always wanted.

Living proof, we are rooted in innovation.

In 2005, Living proof was launched by two types of founders who complement each other brilliantly: Biotech scientists who had an open mind about what was needed in beauty and industry-leading stylists who were tired of accepting the limitations of conventional products. Together they started a revolution in hair care, pioneering breakthrough, silicone-free products with patented technology from MIT.

The fresh, innovative approach was long overdue. Twenty patents later, with 50 unique products, Living proof has won more than 150 awards for pioneering ideas in the industry and solving the toughest problems in hair care. The drive to produce only the best for your hair has only grown stronger. We continue to break through industry standards to create innovative products.

We will transform your confidence, your attitude and your everyday life.

We are the science. You are the Living proof^®!