Virtue Create Volumizing Primer Styling Spray 150ml

Create the perfect foundation for your style and build just the right amount of natural volume with this lightweight primer spray.

Virtue® Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for your style. This lightweight mist creates a storage effect at the root and builds your style for all-day hold. The unique formula also protects against heat and environmental damage while repairing fine, easily breakable hair with our exclusive Alpha-Keratin-60ku® protein. It is suitable for all hair types.

Formulated with revolutionary Alpha-Keratin-60ku® protein, this lightweight primer allows you to achieve your dream hairstyle without making hair sticky or weighed down. It adds bounce to fine or limp hair before styling and strengthens hair over time thanks to our proprietary keratin, adding shimmer and shine.

Application: Spray on damp or dry hair section by section, from roots to mid-lengths. Then style your hair with heat as usual for maximum volume and hold.