Wella Color Renew Activator Liquid 500ml

Activator Liquid - the color reducer without hair damage, ideal for frequent color changes.

Color Renew - The first gentle color reducer without hair damage, ideal for frequent color changes. Whether for correction after a "color accident" or as a basis for a new hair color. Existing permanent hair color/tint can be gently removed from the hair structure - without damaging the hair and without lightening the natural shade. Mixing ratio 1:10, e.g. 9 g Sachet Color Renew Crystal Powder + 90 ml Color Renew Liquid Activator. Application time 5-45 minutes.

Step 1: The VC2 technology penetrates the layers of the hair.

Step 2: The VC2 technology reacts with the oxidative color pigments and reduces them ...

Step 3: .... while the natural pigments remain unchanged.

• simple, safe and reliable application
• without perfume, without peroxides and without persulphates
• with vitamin C and citric acid to gently deoxidize permanent color molecules while protecting the natural melanin in the hair
• gently reduces oxidative color pigments without lightening the natural tone
• enables frequent color changes without damaging the hair. Ideal for trend-conscious color customers

Versatile helper:

• for color preparation, e.g. before pastel coloring
• Color correction, e.g. "bars" at the roots or over-shading with lighter coloring
• Lighten fine hair on contours (Lightener)
• Color change e.g. instead of KP to Illumina
• Can be used in lengths and ends

Application:

• to achieve the greatest possible effect, Color Renew is applied to dry hair and then combed through
• Cover the hair with a foil. Application time: 5-45 minutes with heat, depending on the desired color reduction
• if no further color treatment follows, rinse the hair as usual and use shampoo and conditioner
• if a color treatment follows: first shampoo the lengths and ends, then dry with a towel or blow-dry

Expert tip:

For a gentle color reduction in bleached hair with a grey or green cast (over-shading due to lighter coloring)

• depending on the desired intensity, mix Color Renew Crystal Powder with Color Renew Activator Liquid 1:10
• apply to towel-dried hair at the basin
• leave in for 5-10 minutes (without heat)
• Rinse with water only, shampoo the lengths and ends
• dry hair with a towel or blow dry before applying the new hair color

Warning: FOR COMMERCIAL USE ONLY. USE THIS PRODUCT ONLY IN COMBINATION WITH COLOR RENEW CRYSTAL POWDER. CAREFULLY READ AND FOLLOW ALL INSTRUCTIONS AND WARNINGS ON THE INSIDE OF THE COLOR RENEW CRYSTAL POWDER LABEL BEFORE USE. CAUTION: Product contains citric acid, which may cause severe eye irritation and possible permanent eye damage.