Wella Ultimate Color Shampoo 50ml

Wella Professionals Ultimate Color Shampoo cleanses colored hair gently and sulfate-free. The formula protects color intensity from fading for up to 10 weeks* while being gentle on the scalp. Glycine and Metal Purifier help to neutralize free radicals, while Pro-Vitamin B5 moisturizes and softens the hair. The shampoo reduces hair breakage, soothes the scalp and ensures long-lasting color brilliance. Free from animal ingredients and with a floral-oriental fragrance for well-groomed hair *.

*With regular use of the Ultimate Color line

• ULTIMATE COLOR SHAMPOO: Gentle on the scalp, gently cleanses and minimizes color washout*. * Compared to a non-conditioning shampoo
• WITH PATENTED TECHNOLOGY. With Glycine and Metal Purifier to protect against free radical damage - and B5 to moisturize the hair.
• PROTECTS COLOR INTENSITY FOR UP TO 10 ^WEEKS1 AND NOTICEABLY STRENGTHENS DYED HAIR FROM DAY ¹². ^1Withregular use of the ULTIMATE COLOR care range / ^2Whenusing the Miracle Leave-in Mask vs. a non-conditioning shampoo
• For a gently cleansed hair feeling and a refreshed scalp - at the same time, the shampoo frees the hair from color-changing metals.
• MAKE YOUR HAIR MORE YOU - with the Ultimate Color care routine. Free from ingredients of animal origin and with an irresistible floral fragrance with an oriental note.

Application: Apply to damp, colored hair and scalp. Gently massage in and lather. Rinse thoroughly, repeat if necessary. For optimum color protection, follow with Ultimate Color Conditioner or Miracle Leave-in Mask. Use regularly to maintain color intensity, moisture and a healthy hair feel.

ULTIMATE COLOR

PROTECTS COLOR INTENSITY FOR UP TO 10 ^WEEKS1 and STRENGTHENS COLORED HAIR VISIBLY FROM DAY ¹². ^1Withregular use of the ULTIMATE COLOR care range - from hairdresser visits to home care / ^2Whenusing the Miracle Leave-in Mask vs. a non-conditioning shampoo.